Live to Learn or Learn to Live…

A place where they (the elderly) too can be as preoccupied as their children and grandchildren and a time where they too are alive and not merely living.

Quotidian Tales
5 min readSep 11, 2022

Originally published at on September 11, 2022.

“You do not know what it is like to be lonely until you spend time alone wishing for companionship.” These words uttered by one of my favorite changemakers, Ratan Tata, in the recent past finally stimulated me to serve up those thoughts that had been simmering in my mind for long. A stalwart supporter of meaningful societal change, Ratan Tata made this statement when his investment in ‘Good Fellows’, a one-of-a-kind start-up in India, was announced and made public a few weeks back.

Ideated by the feisty 28-year-old, Shantanu Naidu, who apart from being Ratan Tata’s assistant also shares a beautiful bond with the 84-year-old tycoon, ‘Good Fellows’ is an aspiration towards a more compassionate living. It aims at forging intergenerational friendships between senior citizens who are lonely, and felicitous young graduates, who choose to act, not cosmetically but instinctively as their grandchildren. Companionship pivoted on emotional intelligence and empathy is the impetus behind this innovative venture, and it is, therefore, based on a “freemium subscription” model that can be accessed by all. To know more about the spectrum of services it offers, take a tour through the website…